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Bursts of sudden, searing violence scattered among scenes of sunny but slightly askew domesticity help make "Do You See Her," a harrowing two-minute film for U.K. charity Women's Aid, one of the most memorable PSAs so far this year.
"I wanted to try and show how someone suffering abuse could appear totally normal and happy in front of those closest to them," RSA Films director Paul Andrew Williams tells Adweek. "We all have the possibility of being very close to this problem without even knowing."
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