Ad of the Day: Happiness Is Movement and Vice Versa in Johnny Kelly's Coke Film

Chipotle director's return

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How do you butter people up to the idea that Coca-Cola is pro-health? Not with a starchy educational film. You hire the director of one of the most beloved ads of recent years to create another precious miniature world—without the dark edges.

That was the wise path taken by Coca-Cola, which tapped Johnny Kelly of Nexus—famous for having directed Chipotle's "Back to the Start" video—for a gleeful trot with animatronic puppets through one man's happy life, made possible by drinking sugary soda but not letting its residue collect in his arteries by sitting on the couch all day.



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