Ad of the Day: Guys With Comically Dry Skin Debut Dollar Shave Club's Skin-Care Line

'People notice,' the amusingly awkward ads warn guys

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Guys suck when it comes to skin care. Either they do nothing for their skin at all—leaving it dry, chapped and cracked—or they try to use moisturising products on the market, which leave them feeling greasy and gross.

Well, Dollar Shave Club claims to have the answer—a new skincare line called Big Cloud (kind of an odd name, though "Dollar Skin Club," which sounds like an adult establishment, would have undoubtedly worse). And it's introducing the line with some comically awkward ads showing how guys generally can't win with skin care, whether they try or not.

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