Ad of the Day: Guinness Tells Athletes' Dark Stories in Gripping Ads for Rugby's World Cup

The transformative power of team sports ... and beer?

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The struggle to feel secure with your identity and be your best self is the theme of two short films created for Guinness by AMV BBDO in London. The ads, part of Guinness' overarching "Made of More" campaign, debut ahead of the Rugby World Cup. (Guinness has long sponsored the sport in England, Ireland, Scotland and Wales.)

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