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Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans.
AMV BBDO in London, working with BBDO offices in Africa, launched the pan-African push last week with a five-hour takeover of MTV Base. That programming featured the debut of the two-minute spot below starring local artists and performers in a dazzling montage of dance, performance art and surreal set pieces—propelled by the insistent groove of Kanye West's "Black Skinhead."