Ad of the Day: The 'Guardian'

BBH's stunning, hard-boiled retelling of the Three Little Pigs heralds the newspaper's new coverage for a new age

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Newspapers, we know, are under siege. Ravaged, in more ways than one, by the Internet and a digital age they failed to comprehend and adjust to, they're in a death struggle to remain editorially relevant and financially solvent. Out of touch, out of money … a joke, or at least a punch line—the future is grim.

So, it's a bit shocking, then, that a newspaper—that symbol of supreme irrelevance—has delivered one of the most bracingly, brilliantly relevant ads of 2012 so far.

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