Ad of the Day: Grey Just Designed a Bicycle That Has the Symptoms of MS

Brilliant Australian campaign makes the disease feel real

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This is a terrible bike to ride.

Those are the first words you'll hear in "This Bike Has MS," a campaign by Grey Australia for nonprofit MS to raise awareness of multiple sclerosis ahead of the MS Melbourne Cycle in early March. 

Multiple sclerosis is an exceptionally weird and annoying affliction. It's the most common autoimmune disorder to hit the central nervous system, resulting in all kinds of wonkiness: Take all the tiny icks that result when you've sat too long on your foot, had an off-season allergy attack, walked too long up a hill or haven't eaten in a while.



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