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Christmas creep is pretty much here, so it's time for an ad about opening gifts. Luckily, this one's good for some laughs.
The spot, for Mulberry, is adam&eveDDB's first work for the high-end British fashion retailer. And indeed, in its timing and staging, it's bound to evoke another famous adam&eveDDB production—last year's "I Spent It on Myself" campaign for Harvey Nichols.
But the storyline runs in the opposite direction.
A family of means competes for the affection of their resident preppy princess.
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