Ad of the Day: Grab KFC for Lunch, and You’ll Quickly Meet and Marry the Love of Your Life

A truly whirlwind romance from BBH London

The KFC toasted burrito is all about getting more from your lunch break. Like, say, meeting, courting and marrying the love of your life.

In a new spot from BBH London, the chain's fried chicken wrap helps nudge a geeky workaday guy toward finding the woman of his dreams. What happens next is likely best interpreted as a brief fantasy about how much can happen in a mere hour.

Directed by Rattling Stick's Sara Dunlop, the spot is reminiscent of her earlier bit of excellent and brief storytelling, Vodafone's "The Wait." It helps that the two spots also share a similar soundtrack, with KFC using "Where I Fell in Love" from doo-wop group the Capris and Vodafone featuring a cover of Dusty Springfield's "Wishin' and Hopin'."  

Setting aside the question of exactly how a chicken burrito sets such a scenario into motion, the spot deserves credit for cramming more rom-com into 60 seconds than Hollywood usually can in 90 minutes. 500 Days of Summer? Just watch this instead.

CREDITS

Client: KFC

Chief Marketing Officer: David Timm

Marketing Manager: Grant MacPhearson

Brand Manager: Jocelyn Bynoe

Agency: Bartle Bogle Hegarty

Creative Director: Hamish Pinnell

Creatives: Charlene Chandasekaran, Dan Morris

TV Producer: Jodie Sibson

Team Director: Leo Sloley

Team Manager: Helen Campbell-Borton

Production Company: Rattling Stick

Director: Sara Dunlop

Producer: Stuart Bentham

Director of Photography: Nanu Segal

Stylist: Nick Foley-Oates

Editor: Art Jones, Work Post

Postproduction: The Mill

Visual Effects Producer: Rachel Stones

Colorist: James Bamford

Matte Painting: Jiyoung Lee, Can Y Sanalan

2-D Lead Artist: Chris Scott