Ad of the Day: Glidden

Who really gets this excited about painting?

Yesterday, we experienced the previously undiscovered sci-fi powers of electric-blue paint (which, by the way, appears to have eliminated the need for colored contact lenses). Today, we meet the other side of pigment: Glidden, a carefree and down-to-earth spirit, presented in this new spot by DDB New York and its European partner, Etcetera. The ad takes what many people find to be a tedious and exhausting task—painting—and rather unconvincingly shows you how much fun it really can be. So much so, in fact, that even some elated nuns can't help jumping up and down at the simple joy of redoing the abbey's interior. (It's a wonder, though, that they avoided ruining those pristine habits.)