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Yesterday, we experienced the previously undiscovered sci-fi powers of electric-blue paint (which, by the way, appears to have eliminated the need for colored contact lenses). Today, we meet the other side of pigment: Glidden, a carefree and down-to-earth spirit, presented in this new spot by DDB New York and its European partner, Etcetera. The ad takes what many people find to be a tedious and exhausting task—painting—and rather unconvincingly shows you how much fun it really can be.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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