Ad of the Day: Give-a-Shit.org

MTV and Nikki Reed just want you to care, preferably while on the toilet

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Every day, our global community faces an endless list of serious issues, from famine to poverty to global warming. Now, evidently as part of an MTV campaign, Twilight star Nikki Reed is asking people everywhere to "give a shit"—both figuratively and, ahem, literally.

"I may be famous, but I actually give a shit," the actress says in the sort-of-mock PSA below. The Give a Shit movement, she says, is based on the Dalai Lama's theory (heavily paraphrased) that "If enough people take the time to simply give a shit about the world's problems, even if they don't actually do anything but just give a shit about them, the world's problems will cease to exist."

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