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Gap's got a new tagline, "Do You," for the fall season, and the work for its latest campaign tries to embody the individual creativity celebrated by the new slogan.
As part of the company's new positioning, it has released a new two-minute spot, created in partnership with photographer Sam Nixon and the community-based Brooklyn United Marching Band.
Helmed by the company's in-house team and Untitled Worldwide, the video serves as a moving mini-documentary celebrating the ambition of the band's members.