Ad of the Day: 4-Year-Old Fulfills His Bucket List

Beautiful, heartbreaking follow-up to #FirstWorldProblems

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DDB in New York and the clean-water organization WATERisLIFE already proved a powerhouse pairing with last year’s #FirstWorldProblems campaign, which riffed on the popular hashtag by having poverty-stricken Haitians read aloud tweets like “I hate when my leather seats aren’t heated.” For its follow-up, DDB has set its sights on another country with its own clean-water problem—Kenya, where children have a one in five chance of dying before age 5 often because of unsafe drinking water.
 
To drive home that reality, DDB is focusing on what young children want to accomplish in their lives.

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