Ad of the Day: Foster Farms Chicken Doesn’t Just Taste Good. It Also Sings Hits of the ’80s

Musicals by GSP

You might think you're buying quality chicken. But can it sing rousing renditions of "Don't You Want Me" by the Human League, "Sister Christian" by Night Ranger and "Africa" by Toto?

Didn't think so. Foster Farms chicken can, though, judging by the comical new spots below from Goodby, Silverstein & Partners, which has been injecting humor into the injection-free poultry brand since 1993.

This is indeed, as the tagline says, "Amazing chicken."

"These are songs that get stuck in your head," says GSP executive creative director Margaret Johnson. "And these spots are just little fun nuggets to remind you of the brand. Yeah, I said nuggets."

The agency's work on the brand, including the famous "Foster Imposters" chicken puppets, has always illustrated the benefits of "Always fresh, never frozen" chicken. This work, though, quietly introduces new Foster Farms frozen chicken—which the agency, after doing consumer research, says isn't incompatible with the brand at all.

"Consumers were smarter than we were and knew that if it came from Foster Farms, frozen wasn't going to be a second-best option—it was just going to be a first choice made more convenient," says John Thorpe, director of brand strategy at GSP. "People are smarter than agencies."

The three spots below, somewhat reminiscent of Camilla and the Chickens from the Muppets movie, were directed by Ben Gregor of Knucklehead and edited by Kim Bica of Arcade Edit. They broke today online and will air on TV soon in the brand's western U.S. markets.


Client: Foster Farms

Campaign: "Amazing Chicken"

Ad Agency: Goodby, Silverstein & Partners

Creative Department

Partner: Rich Silverstein

Executive Creative Director: Margaret Johnson

Associate Creative Director/Copywriter: Will Elliott

Art Director: Meaghan Oikawa

Production Department

Executive Producer: Elizabeth O’Toole

Senior Producer: Jim Vaughan

Music Producer: Luke Dillon

Account Services Department

Account Director: Brooke Turner

Account Manager: Ashley Erickson

Assistant Account Manager: Jennifer Dirvianskis

Brand and Communication Strategy

Director of Communication Strategy: Dong Kim

Director of Brand Strategy: John Thorpe

Brand Strategist: Katie Nagl

Communication Strategist: Fiona Su

Business Affairs

Business Affairs Manager: Jaime Szefc

Outside Vendors

Production Company: Knucklehead

Director: Ben Gregor

Director of Photography: Justin Brown

Executive producer: Matthew Brown

Line Producer: Ben Mann

Editing House: Arcade Edit

Editor: Kim Bica

Music House: Elevel Music

Composer: Dave Baker

Producer: Luke Dillon

Sound Engineer: Dave Baker

Sound Designer: Dave Baker

Audio Mix: E Level Audio

Mixer: Dave Baker

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