Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House

Good clean fun for Halloween

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your windshield?

Ford jumps on the prankvertising bandwagon with this new Halloween ad featuring people who thought they were on their way to a test drive. Instead, they get ambushed by creepy Halloween masks among the squeegees.

As a commercial, it's more cute than scary, and even the drivers and passengers seem at least as amused as disturbed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in