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Rube Goldberg should get some kind of posthumous honorary award at Cannes. The American cartoonist and inventor (who died in 1970 at age 87) has been an endless inspiration for commercials—most famously, Honda's "Cog," the 2003 spot by Wieden + Kennedy that presented a Goldberg-style machine whose interacting parts all came from a disassembled Accord. There have been plenty of other Goldberg-style ads, and now we get this amusing new one from Ogilvy & Mather Paris for Ford—starring dogs! The Web film promotes the new Ford C-Max's Active Park Assist technology, which is so easy even a dog can do it.
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