Ad of the Day: Fixodent Helps a Lion Get His Bite Back in This Amazing Short Film

A roar from Saatchi Italy

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There are so many reasons why this Fixodent project might never have been made. Maybe it's too ambitious. Or it's off-brand. Or it has nothing to do with the real applications of the product.

Fortunately, the Procter & Gamble denture-adhesive brand wasn't overly concerned with that stuff. It went ahead and produced "Saving Aslan" anyway—a remarkable project that shows how even the most unglamorous products can produce compelling branded entertainment if they commit to it, and are open to embracing something bigger than their own specific mission.

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