Ad of the Day: ‘First Kiss’ Director Gets to Second Base With ‘Undress Me’ Sequel (SFW)

More awkward fun as strangers disrobe in Showtime promo

Headshot of Alfred Maskeroni

Who needs Tinder when Tatia Pilieva is making ads?

The director of Wren's super-viral "First Kiss" ad (86 million views to date) moves to the next stage of intimacy in this new promo for Showtime's Masters of Sex, whose second season begins July 13.

"I asked strangers to undress each other and get in bed. Nothing else. No rules," the director says on her YouTube page.

The resulting footage (we know you're not reading this, you quickly went and pressed play, as you should) is just as disarming and charming as its predecessor. Little trysts between consenting models who have never met are filmed in black and white, and some of the moments seem genuinely awkward but fun. "These are my favorite trousers!" one model says to her clumsy new mate who ruins her pants in his horny haste.

We can't wait for the parodies, especially the version where all the actors aren't models.

Your move, Seth Rogen and James Franco.

@maskeroni Alfred Maskeroni is director of video for Adweek.