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Remember that Fiat ad with Jennifer Lopez? The one where Jenny From the Block drove through her old Bronx neighborhood in a Fiat 500 Cabrio? Except she never actually set foot in the Bronx to film it? Yeah, that one.
Fiat's big introduction to the U.S. market didn't go over too well. And its second spot, a model-and-car deal that premiered during the Super Bowl, was unmemorable, to say the least. But it appears the third time's the charm for the Italian automaker, which has finally decided to give up on the hot ladies and have a little fun.
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