Ad of the Day: FEMA

To prepare for Hurricane Sandy, you needed to be ready yesterday

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As Hurricane Sandy proves once again, people are notoriously reluctant to deal with natural catastrophes until they're literally on their doorstep. There's stark data behind this: 91 percent of Americans believe it's important to be prepared for emergencies, but only 58 percent of households have taken any steps at all to prepare.

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