Ad of the Day: FEMA

To prepare for Hurricane Sandy, you needed to be ready yesterday

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As Hurricane Sandy proves once again, people are notoriously reluctant to deal with natural catastrophes until they're literally on their doorstep. There's stark data behind this: 91 percent of Americans believe it's important to be prepared for emergencies, but only 58 percent of households have taken any steps at all to prepare.

The Federal Emergency Management Agency tries every year to improve those statistics through ad campaigns urging people to plan for the worst, not just hope for the best.

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