Ad of the Day: The Fat Jew and Todrick Hall Rap About Viacom’s Big Data

Hip-hop video targets ad partners, and even fans of the talent

The title of Viacom Velocity's three-minute music video "The Fat Jewish Is Big Data Featuring Todrick as Hadoop" pretty much says it all. What don't you understand?

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.