Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The title of Viacom Velocity's three-minute music video "The Fat Jewish Is Big Data Featuring Todrick as Hadoop" pretty much says it all. What don't you understand?
Social media star/E! Channel interviewer Josh Ostrovsky—better known as "The Fat Jew," but just feeling vaguely Jew-ish here, I guess—stars as the burly, bearded, rapping personification of Big Data. Singer/dancer Todrick Hall, whose MTV docu-series drops in August, appears as the rapping personification of Hadoop, the open-source software framework.