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Spotify's new brand campaign from Wieden + Kennedy sings a number of different tunes—employing everything from '80s nostalgia to present-day political anxiety—as it mines the app's data to tell stories about how its users enjoy particular tracks.
The campaign features three new TV spots, including—perhaps most notably—one with Falkor, the dragon-dog from the 1984 fantasy film The NeverEnding Story.
The point of the ad is simple: "The NeverEnding Story," the song by the English pop singer Limahl, is streamed at least once every day by someone in the world.