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Whatever the risks and rewards may be, more and more brands are openly coming out in favor of same-sex marriage—with the significant attendant media coverage surely being part of the point. Oreo's gay-pride ad in June, which kicked off the Daily Twist campaign, is the most potent example recently. Now, Expedia, a longtime supporter of the gay community, has released a long-form spot from 180LA that jubilantly endorses gay marriage through a time-tested plot—that of a once-reluctant father coming to terms with his gay child.