Ad of the Day: Everyday Moments Go From Boring to Badass With This U.K. Energy Drink

Lucozade and Grey help 'find your flow'

Headshot of David Griner

No matter how menial the task, there's a unique joy in looking smooth as hell while doing it.

(Just ask this guy, if you can figure out who he is.)

U.K. energy and sports drink brand Lucozade is embracing—and claims to be empowering—such moments with its new "Find Your Flow" campaign, which seeks to get Brits thinking about the drink beyond its popular uses for hangover and illness recovery.

"You can have good days when you feel on form, then you can have bad days when you don't, the difference is energy," says Grey creative director Darren Wright. "And that's what 'Find Your Flow' is all about. It's about having the energy to get on with your everyday, to find your rhythm, to hit your stride."

In addition to the TV spot, the campaign can be found all over London in the form of empowering out-of-home messages like, "Commute like a hot knife through butter."


Project name: Find Your Flow

Client: Lesley Stonier, Marketing Manager, LRS

Creative Director: Darren Wright

Creatives: Alex Tizard & Jonathan Rands (OOH) / Theo Bayani & Miguel Gonzalez (TV),/ Howard Green (radio)

Account Director: Sarah Jones

Agency producer: Emma Fasson

Creative producer: Freya Thompson

Planner: Holly Clancey

Media agency: Mediacom

Production company: Park Pictures

Executive Producer: Jackie Kelman Bisbee

Executive Producer: Stephen Brierley

Director: Nathan Price

Editor: Paul Hardcastle

Producer: Ben Croker

Illustrator: Crispin Finn

Designer: George Goldsack

DoP: Justin Brown

Postproduction: MPC

Soundtrack composer: Zeben Jameson, Finn Vine

Audio postproduction: Wave – Jack

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."