Ad of the Day: ESPN

United and City fans belittle each other in style as the famed Manchester derby comes to advertising

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Listen up, wankers. Two British soccer fans would like a word.

While their French counterparts are spending their time moronically knee-skidding through wheat fields, the fans of Manchester United and Manchester City have more serious business to attend to—namely, denigrating each other in the most colorful language they can find. In this ESPN spot from Wieden + Kennedy in New York, it is certainly colorful—so much so, particularly to the American ear, that it requires a whole second spot to give helpful definitions for most of the insults.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in