Ad of the Day: Erotic Shop Fits Every Visual Metaphor for Sex Into 60 Seconds (SFW)

Jung von Matt gets playful

It's not easy to advertise X-rated products in a PG way. But Jung von Matt/Elbe does so in outlandish style with this spot for a German erotic retailer.

Visual metaphors for sex are a comedy staple, and there's a bunch of them here, as the spot gets more and more absurd on its way to an explosive climactic moment. "All this for a couple of euros," the woman says at the end. "Awesome!" the man replies. Voiceover: "All you need for more fun in bed. EIS.de. Make love for less!"

Steve Summersgill (Game of Thrones, The Grand Budapest Hotel) was the production designer on the eye-catching spot, with Daniel Warwick (who's done a bunch of ads for Playboy) directing.

CREDITS

Client: Eis.de

Campaign Title: "Make Love for Less!"

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany

Executive Creative Directors: Dörte Spengler-Ahrens, Deneke von Weltzien

Creative Directors: Florentin Hock, Reza Ramezani

Copywriter: Eduard Hörner

Art Directors: Annika Bassmann, Nadine Nolepa

Account: Stephan Giest, Oliver Kielinski, Niels Böse, Julia Zierbeck

FFF: Lisa Kriszun

Director: Daniel Warwick

Director of Photography: Carlo Jelavic

Production Design: Steve Summersgill

Styling: Edyta Kopcio

Production Company: Bigfish

Music Production: Eclectic, London

Agency Website: jvm.com