Ad of the Day: The Drunk Valet

Bar patrons ambushed in Ogilvy's drunk-driving stunt

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Ogilvy Brazil keeps coming up with clever and innovative ways to encourage people not to drink and drive. Last year, the agency installed a funky machine at Bar Aurora & Boteco Ferraz that spit out wildly inflated bar tabs, charging people up to $73,000 for the booze they had just sucked down. Upon closer examination, the bills featured an itemized list of medical costs associated with a drunk-driving accident. Now, working with the same client, Ogilvy came up with the idea of the drunken valet.

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