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Most food brands prefer their family advertising to be wholesome, hopefully mirroring the product, and leave the quirkiness to candy brands on a sugar high. But Droga5's first campaign for Johnsonville upends that tradition—with ads that celebrate family in its most comically unusual forms.
Among the oddball characters we meet in four new spots are a mobster neighbor; a grandmother who's actually a male drifter; and the most amusing man-child we've seen in a while. The point is that Johnsonville sausage brings people together and makes them family, whether they are or not.