Ad of the Day: Dove's New Film Challenges Teen Girls, and Their Moms, to Take Honest Selfies

Marking 10 years of 'Real Beauty'

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In retrospect, it seems obvious that Dove would be the brand to find fertile, even poignant creative ground in the selfie, that ultimate modern-day expression of self-regard—though, to many, also an anxiety-filled opportunity for self-flagellation.

Selfies are staged to give such an impression of carefree perfection that it's easy to forget how difficult it is for young women to actually do a thing as simple as take a picture of themselves. Dove is here to remind you.

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