Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty

Good and not so good

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Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is shorter than other recent Dove films, but it drives the point home: How girls feel about their beauty starts with how their mothers about theirs.

In the film, made by Ogilvy Paris, five women are asked to write two lists: what they like and don't like about the way they look.

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