Ad of the Day: Dos Equis

The Most Interesting Man in the World is back, and he still has some interesting stories to tell

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The Most Interesting Man in the World is back—and he's still interesting.

Dos Equis just rolled out two new television spots in its long-running campaign from Euro RSCG, which first launched in 2006. It would be easy for the creative to fall off at this point—a dubious, bugling installment last month, for example, felt like the ad makers were tooting their own horns more than the character's. But "Sword Fight," a new 30-second spot, brings the hero a bit closer down to earth without sacrificing his fantastical aura.

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