Ad of the Day: Dollar Shave Club Slices the Competition in Comically Violent TV Ads

Buying razors at the store? Yeah, good luck with that

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Dollar Shave Club made its name in 2012 with this excellent 90-second online ad, featuring founder and CEO Michael Dubin charismatically delivering the message himself. Now, two years and one American Express ad later, Dubin is back—and ready to take Dollar Shave Club to television.

Four spots, which begin airing nationally today, stick with the cutting humor that's made the brand popular with young, impecunious razor buyers. Not surprising for a mail-order service, the ads emphasize convenience—but they do so in amusingly hyperbolic fashion by comically playing up the inconvenience of buying razors at the store.

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