Ad of the Day: Dodge

The brand hides three Journey crossovers across America. You find one, you keep it

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

As we've noted before, plenty of ad campaigns these days take a stand against the Internet and all things virtual—and admonish you to get outside already and have an authentic real-world experience. Dodge joins that group with this new effort from Wieden + Kennedy. Yet it doesn't just pay lip service to the idea of finding value in the great outdoors.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in