Ad of the Day: DirecTV

A fate worse than cable awaits TV viewers in Grey and director Tom Kuntz's deftly amusing ad campaign

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

No, DirecTV isn't threatening to leave you in a ditch, blow up your house, fill your living room with cats, or sell your hair to a wig shop. It's just suggesting that these things might happen to you, through no fault of your own, if you were to stick with your cable provider for some inexplicable reason.

The conceit is more or less as old as language, not to get unbearably pretentious about it. For want of a nail, the shoe was lost, etc.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in