Ad of the Day: DirecTV

A fate worse than cable awaits TV viewers in Grey and director Tom Kuntz's deftly amusing ad campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

No, DirecTV isn't threatening to leave you in a ditch, blow up your house, fill your living room with cats, or sell your hair to a wig shop. It's just suggesting that these things might happen to you, through no fault of your own, if you were to stick with your cable provider for some inexplicable reason.

The conceit is more or less as old as language, not to get unbearably pretentious about it. For want of a nail, the shoe was lost, etc.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in