Ad of the Day: DirecTV

Grey's Asian high roller doesn't stack up to Gregor the Russian billionaire

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This time last year, DirecTV had a huge breakout hit with Gregor the Russian billionaire and his "Opulence, I has it" commercial from Grey, New York. The spot—portraying DirecTV's target market as premium consumers who can afford the best but are looking for a great deal—went super-viral. With millions of views on YouTube and fawning reviews online, the ad spawned a sequel this past March, as well as a wonderful little website that purported to sell mail-order miniature giraffes like the one Gregor owns.

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