Ad of the Day: Diet Coke

Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes." On her taste in alcohol, she once explained, "If it doesn't taste like candy or sparkles, I usually don't drink it." And when asked by Bon Appétit what was in her fridge, she said, "Diet Coke. Because it understands me." (Unlike Harry Styles! Ugh.) T-Swift also happens to be an official "brand ambassador" for Diet Coke, and this week she released her first spot for the sugar-free cola. The ad, from Droga5 and MJZ director Fredrik Bond, recreates the artistic process of writing "22," a song from her latest album, which apparently involved a lot of journal entries, a lot of red lipstick and a lot of Diet Coke. Because Tay-Tay's message is always super-relatable, we also get to see bunch of other cool, young, Coke-drinking people singing along. (Sample lyrics: "It seems like a perfect night/To dress up like hipsters." That is not a joke.) It's been a big month for pop stars and cola, with Beyoncé releasing her big new Pepsi ad just last week. But while it's hard to imagine Mrs. Jay-Z drinking anything but Dom Pérignon and the blood of her rivals, let alone a can of (non-diet!) Pepsi, it's actually pretty easy to picture Taylor sitting around the house and writing about ex-boyfriends in her diary while drinking cute little bottles of Diet Coke. How else could she possibly have the energy for so many adorable photo-ops? CREDITS Client Diet Coke Campaign Stay Extraordinary Title Music That Moves Agency Droga5 NY Creative Chairman David Droga Executive Creative Directors Ted Royer / Nik Studzinki Copywriter Sophie Isherwood Art Director Andrew Wilcox Head of Integrated Production Sally-Ann Dale Agency Producer Sam Kilbreth Head of Brand Strategy Ted Florea Brand Strategist Matt Springate Group Account Director Steven Panariello Account Manager Nadia Malik Client Diet Coke Head of Integrated Marketing Communications, Coca-Cola North America, Pio Schunker Group Director, Integrated Marketing Content, Coca-Cola North America, Adam Hunt Group Brand Director, Diet Coke/Coke Zero Rafael Acevedo Director of Multimedia Production, Sarah Zehnle Traverso Integrated Marketing Content, Coca-Cola North America Senior Integrated Marketing Content Manager, Coca-Cola North America, Andy Deutsch Production Company MJZ Director Fredrik Bond DOP Roman Vasyanov Executive Producer Kate Leahy Producer Line Postmyr Editorial Marshall Street Editors Editor Tim Thornton-Allan Assistant Editor Phil Hignett Producer S.J. O’Mara Additional Editorial Union Editorial NY Editor Sloane Klevin Assistant Editor Andrew Doga Executive Producer Caryn Maclean Producer Susan Motamed Post Production The Mill NY Head of Production Sean Costelloe Producer Sallyann Houghton Flame Susanne Scharping Color Grade Damien Van Der Cruyssen Music Taylor Swift Song 22 (from the album Red) Writers Taylor Swift, Max Martin, Shellback Sound Sonic Union Mixer Rob McIver Studio Manager Justine Cortale

Brand Marketing

Ad of the Day: Diet Coke

Taylor Swift fuels the creative process in her first spot for the brand, via Droga5

Emma Bazilian

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Emma Bazilian