Ad of the Day: Diet Coke

Taylor Swift fuels the creative process in her first spot for the brand, via Droga5

Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes." On her taste in alcohol, she once explained, "If it doesn't taste like candy or sparkles, I usually don't drink it." And when asked by Bon Appétit what was in her fridge, she said, "Diet Coke. Because it understands me." (Unlike Harry Styles! Ugh.)

T-Swift also happens to be an official "brand ambassador" for Diet Coke, and this week she released her first spot for the sugar-free cola. The ad, from Droga5 and MJZ director Fredrik Bond, recreates the artistic process of writing "22," a song from her latest album, which apparently involved a lot of journal entries, a lot of red lipstick and a lot of Diet Coke. Because Tay-Tay's message is always super-relatable, we also get to see bunch of other cool, young, Coke-drinking people singing along. (Sample lyrics: "It seems like a perfect night/To dress up like hipsters." That is not a joke.)

It's been a big month for pop stars and cola, with Beyoncé releasing her big new Pepsi ad just last week. But while it's hard to imagine Mrs. Jay-Z drinking anything but Dom Pérignon and the blood of her rivals, let alone a can of (non-diet!) Pepsi, it's actually pretty easy to picture Taylor sitting around the house and writing about ex-boyfriends in her diary while drinking cute little bottles of Diet Coke.

How else could she possibly have the energy for so many adorable photo-ops?

CREDITS

Client Diet Coke

Campaign Stay Extraordinary

Title Music That Moves

Agency Droga5 NY

Creative Chairman David Droga

Executive Creative Directors Ted Royer / Nik Studzinki

Copywriter Sophie Isherwood

Art Director Andrew Wilcox

Head of Integrated Production Sally-Ann Dale

Agency Producer Sam Kilbreth

Head of Brand Strategy Ted Florea

Brand Strategist Matt Springate

Group Account Director Steven Panariello

Account Manager Nadia Malik

Client Diet Coke

Head of Integrated Marketing Communications, Coca-Cola North America, Pio Schunker

Group Director, Integrated Marketing Content, Coca-Cola North America, Adam Hunt

Group Brand Director, Diet Coke/Coke Zero Rafael Acevedo

Director of Multimedia Production, Sarah Zehnle Traverso

Integrated Marketing Content, Coca-Cola North America

Senior Integrated Marketing Content Manager, Coca-Cola North America, Andy Deutsch

Production Company MJZ

Director Fredrik Bond

DOP Roman Vasyanov

Executive Producer Kate Leahy

Producer Line Postmyr

Editorial Marshall Street Editors

Editor Tim Thornton-Allan

Assistant Editor Phil Hignett

Producer S.J. O’Mara

Additional Editorial Union Editorial NY

Editor Sloane Klevin

Assistant Editor Andrew Doga

Executive Producer Caryn Maclean

Producer Susan Motamed

Post Production The Mill NY

Head of Production Sean Costelloe

Producer Sallyann Houghton

Flame Susanne Scharping

Color Grade Damien Van Der Cruyssen

Music Taylor Swift

Song 22 (from the album Red)

Writers Taylor Swift, Max Martin, Shellback

Sound Sonic Union

Mixer Rob McIver

Studio Manager Justine Cortale

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