Ad of the Day: Dermablend

A concealing makeup's impossible mission: covering up Zombie Boy's tattoos

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Next time you need to hide your face tattoo, consider Dermablend Pro.

The L'Oréal-owned cosmetics brand hired Rick Genest, perhaps the world's most recognizable full-body canvas, to star in its new spot from Montreal agency Agence Tuxedo—to prove just how well its makeup can conceal anything.

Better known as Zombie Boy, the undead-obsessed model has covered the majority of his person with tattoos meticulously designed to make him look like a walking, decomposing corpse. He's landed roles in Lady Gaga's "Born This Way" video and a campaign for fashion brand Mugler, raising the public profile of his persona.



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