Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Next time you need to hide your face tattoo, consider Dermablend Pro.
The L'Oréal-owned cosmetics brand hired Rick Genest, perhaps the world's most recognizable full-body canvas, to star in its new spot from Montreal agency Agence Tuxedo—to prove just how well its makeup can conceal anything.
Better known as Zombie Boy, the undead-obsessed model has covered the majority of his person with tattoos meticulously designed to make him look like a walking, decomposing corpse. He's landed roles in Lady Gaga's "Born This Way" video and a campaign for fashion brand Mugler, raising the public profile of his persona.