Ad of the Day: Delta Stuffs the Entire Internet Into Its Latest Brilliant Safety Video

Meme-iest way to travel

Delta claims to have made the "Internetest in-flight safety video on the Internet." And by Keyboard Cat, I think they're right. Where else, after all, will you see a cat in a shark suit on a Roomba on a plane?

The video, from Wieden + Kennedy in New York, will begin running on Delta's fleet starting May 25, but you can already witness this meme-sterpiece online with an impressive array of additional remixed content with the "Will It Blend?" guy from Blendtec.

In case you're worried you didn't catch all the cameos from Internet stars, there's a time-coded list in the comments on YouTube. And you can see even more uncredited faces at 1:43 when they all get up to do the meme-iest Harlem Shake ever filmed on a plane.

They even included Deltalina, the famous flight attendant from the 2008 Delta safety video who started this whole trend of goofy safety videos with nothing more than some sassy finger wagging and a carefully placed smile ding.

I can only imagine what future civilizations will think when they look back on these videos and wonder, in particular, what is happening with the Internetest one. In fact, I imagine there will be a number of present-day Delta flyers who will view this inexplicable collection of references to other references—divorced entirely from their original contexts and remade into a postmodern bricolage—as a strange and otherworldly piece of surrealist art that would have given Dali pause.

But for those of us who love the Internet in all its Internety goodness, this is the best thing we've seen today. It's like a double rainbow, all the way across the sky. So intense.

CREDITS

Client: Delta Air Lines

—Project: "Pay Attention": The Internetest Safety Video

Agency: Wieden + Kennedy, New York

Executive Creative Directors: Susan Hoffman, David Kolbusz, Jaime Robinson

Creative Directors: Sean McLaughlin, John Parker

Copywriter: Ian Hart

Art Director: Perry Morton

Head of Content Production: Nick Setounski

Broadcast Producers: Cheryl Warbook, Luiza Naritomi

Interactive Producer: Jen Vladimirsky

Brand Strategists: Sam Matthews, Meranne Behrends

Account Team: Liz Taylor, Meghan Mullen, Lauren Smith

Project Manager: Lauren Amato

Business Affairs: Sara Jagielski, Keri Rommel

Traffic: Sonia Bisono, Rylee Millerd

Production Company: Arts & Sciences

Director: Matt Aselton

Managing Director: Mal Ward

Executive Producer: Marc Marrie

Producer: Zoe Odlum

Director of Photography: Corey Walter

Editing Company: Final Cut

Editors: J.D. Smyth, Jeff Buchanan

Post Producer: Mackenzie Alexander

Executive Post Producer: Lauren Bleiweiss

Editing Assistant: Betty Jo

Visual Effects Company: MPC

Visual Effects Lead Flame: Marcus Wood

Visual Effects Supervisor: Marcus Wood

Compositors: Jonathan McKee, Eric Conception, Carl Fong, Marcus White

Computer Graphics Artists: Bill Dorais, Andres Weber, Angela Carafas, Charlotte Bae, Grae Revell, Jacob Fradkin, Michael Nieves, Ty Coyle

Art Director: Diana Park

Designers, Animators: Colin Hess, Denis Moran, Leland Goodman, Tyler Gibb, Kim Dulane

Senior Producer: Matthew Loranger

Telecine Company: Company 3

Colorist: Tim Masick

Mix Company: Heard City

Mixer: Cory Melious

Producer: Natasha Alden

Music Company: Black Iris

Song: Clean Teef

—Project: "Pay Attention": The Internetest Safety Video – "Will It Blend" videos

Agency: Wieden + Kennedy, New York

Executive Creative Directors: David Kolbusz, Jaime Robinson

Creative Directors: Sean McLaughlin, John Parker

Copywriter: Ian Hart

Art Director: Perry Morton

Head of Content Production: Nick Setounski

Broadcast Producer: Luiza Naritomi

Interactive Producer: Jen Vladimirsky

Brand Strategist: Sam Matthews