Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This Dell spot from Young & Rubicam in New York is barely a Dell spot, but that's sort of what makes it work as entertainment, if not particularly as advertisement.
It's the latest in the "Power to Do More" series, which previously brought us Annie, the girl who could fly. In the new spot, we meet Thomas, "creator of an alternate universe." Directed by Bjoern Ruehmann, it's a lot of fun to look at (there are behind-the-scenes shorts for those suitably enchanted by the CGI characters)—especially the nervous rabbit, whose only pleasure in life seems to be the acquisition of a second ear, courtesy of Thomas Wilks, our budding-graphic-novelist protagonist.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in