Ad of the Day: Dax Shepard and Kristen Bell Charmingly Do a Lot of Nothing for Samsung

With the Galaxy Tab S, you'll never leave the house

Headshot of Tim Nudd

Samsung serves up a giant helping of adorable in this ad with real-life couple Dax Shepard and Kristen Bell, who are seduced by the Galaxy Tab S into ditching their plans for actually experiencing the world in favor of endless screen time.

Shepard and Bell—aka Crosby Braverman from Parenthood and Princess Anna from Frozen (OK, Veronica Mars, you snobs)—are certainly a cute couple. A little too cute at times?

Let's just say if you're irritated by the opening bedroom scene, in which Shepard ruminates about Bell's apparently wondrous fingers ("How do you even hold things with these little guys?"), you might want to skip the rest of the spot.

For those sticking it out, the McKinney spot is pretty entertaining, though, as the Galaxy Tab S provided endless opportunities for not going hiking—like watching animal videos, playing video games and singing along to 1970s R&B hits.

While living mostly in a fantasy world, the 90-second spot does find humor in elements of real life—mostly by featuring a handful of jokes about Bell's pregnancy. (The one time Shepard does break out of the house, it's to find food his wife is craving.) The verisimilitude is compromised a bit, though, by the utter absence of the couple's existing infant (although it should come as no surprise that she's off limits).

Real-life couples, of course, are fascinating in a way that actors playing them will never be. And indeed, this spot has already topped 5 million views since rolling out on Sunday.

It doesn't hurt, either, that they left the Apple bashing at the door.


Client: Samsung

Agency: McKinney

@nudd Tim Nudd is a former creative editor of Adweek.