Ad of the Day: A Dangerous Disco Ball Ends Up With the Perfect People, Thanks to Letgo

CP+B's newest for a fast-growing app

Headshot of David Griner

We've all been guilty of going to great lengths to hang on to items with sentimental value, but a new ad for marketplace app Letgo reminds us there's always a better home out there.

The spot, "Disco Ball," from Crispin Porter + Bogusky Miami, keeps up the app's marketing approach of creating ads in the style of big-budget Hollywood action films (see below in case you missed the earlier spots). This time around, the director is Craig Gillespie, best known for 2007's Lars and the Real Girl and 2011's reboot of Fright Night.

While the previous ads took place mostly in one location, this time we watch as two women weave through epic car crashes—likely of their own creation—while debating the merits of keeping a massive disco ball. Luckily, the right group of friends comes along to help.

While it's tangential to the plot, it's worth noting how subtly CP+B handles the two women's relationship, not bothering to clarify whether they're a couple or roommates. This was handled similarly well in an earlier spot, "Escape," which featured two male superspy types who had a wonderfully understated, romantic rapport.

With tens of millions of downloads and continuing growth, Letgo will have ads running during the Olympics, and you can look for more spots to debut soon. Until then, check out the app's earlier spots below—or try your hand at creating an epic ad for your own used junk with the app's "Commercializer" tool.


Spot Title: "Disco Ball"

Creative Agency: CP+B Miami

Executive Creative Director: Gustavo Sarkis

Creative Directors: Jeff Siegel, Alvaro Ramos

VP/Group Account Director: Claudia Machado

VP/Director of Content Production: Kate Hildebrant

Executive Business Manager: Katherine Graham-Smith

Content Manager: Marshall Mann, Cristina Flores

Sr. Integrated Producer: Ian Kelly

Jr. Integrated Producer: Jennifer Malki

Production Company: MJZ

Director: Craig Gillespie

Producer: Martha Davis

Executive Producer: Emma Wilcockson

Edit Company: Exile Edit

Editor: Eric Zumbrunnen

Executive Producer: CL Weaver

Producer: Toby Louie

Assistant Editor: Tara Wall

VFX/Finishing: Eight VFX

Executive Producer: Shira Boardman

Head of Production: Juliet Tierney

VFX Supervisor: Jean-Marc Demmer

VFX Coordinator: Evan Kantor

Flame Artist: Philip Ineno, Andy Davis, Joe Chiao

Flame Compositor: Paul Heagney

Telecine: Company 3 

Colorist: Siggy Ferstl

Producer: Matt Moran

Sounds Design and Mix: Barking Owl Sound

Producer: KC Dossett, Ashley Benton

Sound Design: Michael Anastasi

Mixer: Morgan Johnson

Music: JSM Music

Creative Director: Joel Simon

Executive Producer: Jeff Fiorello

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."