Brand Marketing Ad of the Day: A Dangerous Disco Ball Ends Up With the Perfect People, Thanks to Letgo CP+B's newest for a fast-growing app By David Griner|August 17, 2016 Share By David Griner|August 17, 2016 Share We've all been guilty of going to great lengths to hang on to items with sentimental value, but a new ad for marketplace app Letgo reminds us there's always a better home out there. The spot, "Disco Ball," from Crispin Porter + Bogusky Miami, keeps up the app's marketing approach of creating ads in the style of big-budget Hollywood action films (see below in case you missed the earlier spots). This time around, the director is Craig Gillespie, best known for 2007's Lars and the Real Girl and 2011's reboot of Fright Night. While the previous ads took place mostly in one location, this time we watch as two women weave through epic car crashes—likely of their own creation—while debating the merits of keeping a massive disco ball. Luckily, the right group of friends comes along to help. While it's tangential to the plot, it's worth noting how subtly CP+B handles the two women's relationship, not bothering to clarify whether they're a couple or roommates. This was handled similarly well in an earlier spot, "Escape," which featured two male superspy types who had a wonderfully understated, romantic rapport. With tens of millions of downloads and continuing growth, Letgo will have ads running during the Olympics, and you can look for more spots to debut soon. Until then, check out the app's earlier spots below—or try your hand at creating an epic ad for your own used junk with the app's "Commercializer" tool. CREDITS: Spot Title: "Disco Ball" Creative Agency: CP+B Miami Executive Creative Director: Gustavo Sarkis Creative Directors: Jeff Siegel, Alvaro Ramos VP/Group Account Director: Claudia Machado VP/Director of Content Production: Kate Hildebrant Executive Business Manager: Katherine Graham-Smith Content Manager: Marshall Mann, Cristina Flores Sr. Integrated Producer: Ian Kelly Jr. Integrated Producer: Jennifer Malki Production Company: MJZ Director: Craig Gillespie Producer: Martha Davis Executive Producer: Emma Wilcockson Edit Company: Exile Edit Editor: Eric Zumbrunnen Executive Producer: CL Weaver Producer: Toby Louie Assistant Editor: Tara Wall VFX/Finishing: Eight VFX Executive Producer: Shira Boardman Head of Production: Juliet Tierney VFX Supervisor: Jean-Marc Demmer VFX Coordinator: Evan Kantor Flame Artist: Philip Ineno, Andy Davis, Joe Chiao Flame Compositor: Paul Heagney Telecine: Company 3 Colorist: Siggy Ferstl Producer: Matt Moran Sounds Design and Mix: Barking Owl Sound Producer: KC Dossett, Ashley Benton Sound Design: Michael Anastasi Mixer: Morgan Johnson Music: JSM Music Creative Director: Joel Simon Executive Producer: Jeff Fiorello Adweek Adweek