Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
We're approaching the holiday where little kids dressed as Marvel superheroes and the cast of Frozen will descend upon neighborhoods across the U.S., amped up on sugar, requiring that adults fork over "good candy" (read: any candy bar found in a checkout line) lest they be deemed cheap for buying "bad candy" (DumDums? What is this, the bank?).
Crest follows up last year's charming and funny Halloween ad, in which the brand experimented with disgustingly healthy candy, with the spot below—highlighting the effects of giving 50-pound humans an enormous amount of sugar.