Ad of the Day: The Year’s Meanest, Funniest, Grossest, Cutest Halloween Spot

Crest and Oral-B punk kids

The best way to keep teeth clean and healthy is to ban Halloween candy altogether. Crest toothpaste and Oral-B toothbrushes explore that possibility in this hilarious ad by giving a group of children in costume only healthy candy—vegetable-flavored gummies, Nori pops and tofu ghost-mallows.

The reactions are simultaneously adorable and gross. Crest and Oral-B show they're totally on board with the sugar consumption that happens on Halloween—as long as you finish off the holiday with a solid brush and floss.

Highlights from the spot, by Publicis Kaplan Thaler, include an alien spitting out a cupcake into his space helmet and some hilarious dialogue between a little girl, post-vomit, and the deadpanning snack administrator.

"I threw up."

"You threw up? OK."

Hopefully they got that little girl something sweet for her troubles.


Client: Crest and Oral-B

Spot: "Halloween Treats Gone Wrong"

Agency: Publicis Kaplan Thaler

Chief Creative Officer, President: Rob Feakins

Executive Creative Directors: David Corr, Tony Gomes

Creative Director, Copywriter: George Logothetis

Creative Director, Art Director: Xavier Rodon

Executive Producer: Noelle Nimrichter

Account Team: Angela Pasqualucci, Cheryl Loo, Carine Johannes, Alex Andrial, Dani Winter

Production Company: Tool of North America

Director: J.J. Adler

Editing: Fluid Editorial

Editor: John Piccolo

Roo Powell is freelance contributor to Adweek.