Ad of the Day: Cotton Inc.

Celebrity endorsements are a hit-and-miss affair, but that has not stopped Cotton Incorporated from extending its "Fabric of My Life" day-in-the-life campaign further into Hollywood territory with this new spot from DDB New York. Here, we see actress Kate Bosworth wrapping up a shoot and then generally living her life, swathed in reams of cotton in outfits from a range of designers, including Prada, Rodarte, and Nina Ricci. She certainly looks comfortable in the various outfits, and the relaxed mood is cemented with a new version of the campaign's eponymous theme song, sung here by Bosworth herself.