Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle

Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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