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World Cup fever is heating up fast. Soon you'll need one of the globe's two major soda brands to help you cool down.
Following the release of Nike's new soccer ad on Tuesday, Coca-Cola and Pepsi both unveiled their own tributes to futbol on Wednesday morning, ahead of the 2014 World Cup, which kicks off June 12 in Brazil.
Coca-Cola (which, unlike Pepsi, is an official sponsor of the tournament) says its marketing program around the 2014 World Cup is the largest in its history.