Ad of the Day: Coca-Cola Rolls Out the Green Carpet in a Pop-Up Park

Leave your colorless life behind

How do you say the word grey in a dozen languages?

It doesn't really matter. What matters is that Coca-Cola is here to save you from your drab urban existence with a bright red truck filled with bright green grass.

In this new Coke ad from Wieden + Kennedy in Amsterdam, the truck rolls out the turf in unexpected places like a concrete square, filling it with color. "A pop-up park!" said some marketing person, somewhere.

If you are a thin, happy millennial, or otherwise young and appealing, you are invited to kick off your shoes and do toe curls on the grass. It's better than your nearby park, too, because it has one of the domineering vending machines that Coke loves to create and every other brand loves to copy. Give the machine your bare feet, and it will give you sugar water.

Bring your fluffy pet rabbit. It will enjoy eating the grass. (The grass is real, not artificial, and was eventually donated to a child's care home so it wasn't wasted. However, a separate "portable park," packaged in a suitcase and sent to journalists including this one, used fake turf. See below.) Bring your fluffy pocket dog. It will enjoy being fluffy. Bring your sunglasses and guitars and soccer balls because you are fashionable and arty and fun-loving.

Coke is just here to get in on the action by making you happy—but only if you are drinking Coke in a pop-up park in the middle of a city square.

CREDITS

Client: Coca-Cola

Global Group Content Director: Guy Duncan

Global Digital Brand Strategist: Christy Amador

Agency: Wieden + Kennedy, Amsterdam

Executive Creative Directors: Mark Bernath, Eric Quennoy

Creative Director: Edu Pou

Art Director: Max Gebhardt

Copywriter: Max Arlestig

Head of Production: Erik Verheijen

Agency Producers: Judd Caraway, Lars Fabery

Group Account Director: Kirk Johnsen

Account Manager: Alex Allcott

Business Affairs: Emilie Douque

Production Company: Brenninkmeijer & Isaacs, Amsterdam

Director of Photography: Clemens Baumeister

Executive Producer: Jelani Isaacs, B&I

Producer: David Leite, B&I

Production Designer: Martin Krejzlik

Line Producer: Gerda Serbentaite, Grandma Films

Editing Company: The Gentlemen's Club, Amsterdam

Editor: Benjamin Putland

Audio Post: Audentity Music and Sound, Amsterdam

Sound Designer, Mixer: Niels den Otter

Music: Niels den Otter

Postproduction: Darlings Post, Amsterdam

Executive, Post Producer: Sander Brenninkmeijer, B&I

Compositing, Finalizing: Robert Okker, Darlings Post

Color Grading: Robert Thomas, Darlings Post