Ad of the Day: Coca-Cola Puts Names to Familiar Faces in Latest Charming Stunt

The kindness of strangers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Who's someone you see every day, and often thank, but don't know by name?

Coca-Cola thinks you should make up for being maybe a little rude to that person by buying him or her one of the brand's special bottles with names printed on them.

A new ad from the Philippines shows people gushing about the not-quite-acquaintances who brighten their days, and have earned consistent nicknames: a driver called "bro," a grocery bagger called "kid," a security guard called "boss."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in