Ad of the Day: Coca-Cola Brings U.S.-Russia Olympic Rivalry to Space

Astronaut and cosmonaut are bitter enemies (or are they?)

Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics?

The American team scores against the Russian team, and the cosmonaut spills his Coca-Cola in zero gravity. But then he and the astronaut work together to slurp up all the free-floating droplets before they can wreck havoc on the vessel's electronics—because, cue fantasy, Coke brings everyone together. (The cosmonaut, amusingly enough, is the same actor from DirecTV's "Opulence, I has it" ad—seems the Russian oligarch bought his way to space.)

This ad, from Wieden + Kennedy, is from the sugar-water school of international relations, consisting largely of Coke ads hitting you over the head with a happy hammer. Do you feel good? You'd better.

A second new spot, also posted below, is from the sugar-water school of mini snowmen and romantic walks through winter wonderlands. There will be charming, twee songs like Kat Edmonton's "Lucky" playing in the background. "We don't even have to pretend we know what it is we're looking for," say the lyrics.

Duh, we're looking for a Coke, of course.


Client: Coca-Cola

Spot: "ISS"

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Hal Curtis, Antony Goldstein, Jeff Gillette

Copywriter: David Povill

Art Director: Brad Trost

Producers: Jennifer Fiske, Hayley Goggin

Account Team: Brian Mead, Luke Purdy

Executive Creative Directors: Joe Staples, Susan Hoffman

Head of Production: Ben Grylewicz

Production Company: Furlined

Director: Adam Hashemi

Executive Producer: Diane McArter

Line Producer: Pete Vitale

Director of Photography: John Lynch

Editorial Company: Joint Editorial

Editors: Kyle Valenta, Eric Hill

Outside Editor: Mikkel EG Nielsen, Rock Paper Scissors

Post Producer: Shelli Jury

Post Executive Producer: Patty Brebner

Sound Designer: Charlie Keating

Assistant Editor: J.B. Jacobs

Visual Effects Company: The Mill

Visual Effects Supervisor, Flame Artist: Tim Davies

Visual Effects Producer: Jordan Sharon

Executive Producer: Sue Troyan

Coordinator: Jillian Lynes

Colorist: Adam Scott

Telecine Producer: LaRue Anderson

Producer: Megan Campbell

3-D Lead Artist: Phill Mayer

3-D Artists: Kenzie Chen, Yorie Kumalasari, Juan Zavala, Martin Rivera, Michael Lori, Jacob Bergman, Miguel Guerrero, Robert Chapman, Katie Yancey, David Hackett, George Liu, Ashraf Ghoniem, Meng Yang Lu

2-D Lead Artist: Tim Davies

2-D Artists: Steve Cokonis, Adam Lambert, Daniel Lang, Robert Murdock, Lisa Ryan, Dag Ivarsoy

Matte Painting: Andy Wheater, Andy Romine

Shoot Supervisors: Tim Davies, Nick Lines

Music, Sound Company: Stimmung

Composer: Robert Miller

Song: Light Calvary (Franz Von Suppe, original composer)

Producer: Megan Campbell

Executive Producer: Ceinwyn Clark

Mix Company: Eleven Sound

Mixer, Sound Design: Jeff Payne

Producer: Suzanne Hollingshead

Audio Assistant: Ben Freer

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.