Ad of the Day: Chobani Gets Real With Ads That Are About a Lifestyle, Not a Product

'Love This Life' campaign from Opperman Weiss

Twenty seconds into Opperman Weiss' new 90-second anthem spot for Chobani, it's clear something is amiss. A family in the countryside, caked in mud, trudges through fields, but Mom and Dad aren't talking. They're a farming family, but this isn't your typical farming-themed commercial, even though it opens with the almost clichéd amber waves of grain.

@nudd Tim Nudd is a former creative editor of Adweek.
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